Meet Golden Hour! A brand identity concept for a surf + SUP school! It’s tiki meets tropical, meets 1960’s classic Hawaii with a warm, sunny color palette that feels like the sparkly, glowy, gorgeous golden hour right at sunset on the beach. Ready to ride the vibe?
OVERVIEW
by tuning THE brand's frequency
every project starts the same way
Before visuals, before platforms, before messaging, we focus on alignment, so what you’re about to doesn't just look good; it lands and feels alive.
Hand drawn, beach-y elements feel imperfect and tactile, like they were drawn with a stick in the sand, and the melting sun within the main logo feels like that moment when the sunset dips into the ocean like a big fat runny egg yolk, and makes the water all orange and shimmery.
If Golden hour was a real brand, we'd imagine it to be focused on capturing ‘a sunset state of mind’ - that fleeting magical moment where the long, hazy day comes to an end and your heart feels full and happy. The afternoon heat burns off, and the warm evening stretches ahead with endless possibilities and life.