Hand drawn, beach-y elements feel imperfect and tactile, like they were drawn with a stick in the sand, and the melting sun within the main logo feels like that moment when the sunset dips into the ocean like a big fat runny egg yolk, and makes the water all orange and shimmery. 

If Golden hour was a real brand, we'd imagine it to be  focused on capturing ‘a sunset state of mind’ - that fleeting magical moment where the long, hazy day comes to an end and your heart feels full and happy. The afternoon heat burns off, and the warm evening stretches ahead with endless possibilities and life.

Approach + Results