jerry's
pickles
they're a big dill
Delco born. Vinegar bred! What started as a fun hobby for Jerry has quickly blossomed into a thriving small business with a nostalgic, retro-inspired brand identity. We wanted a brand identity that felt classic, but bold; helping Jerry stand out now while maintaining room to grow in the future.
OVERVIEW
By Dialing in the Brand Frequency
Every project starts the same way
Before design, before doodling, we fine tune your foundations so your messaging is clear and your strategy isn't staticky
Owner Jerry tends his own garden to produce delicious, crunchy homegrown cucumbers, and then carefully (and creatively!) mixes and matches flavors and spices for tangy, juicy pickles. We wanted a brand identity that matched that curated, organic approach.
We landed on a color palette inspired by pickles — duh! With hand-drawn elements, including the pickle jar, this band maintains its funk while building the foundation for a legacy brand. The fun, recognizable, and handmade elements make sure the brand maintains authenticity. (In other words, we’re keeping it real.)
Approach + Results
