by tuning THE brand's frequency

every project starts the same way

Before visuals, before platforms, before messaging, we focus on alignment, so what you’re about to doesn't just look good; it lands and feels alive.

Owner Jerry tends his own garden to produce delicious, crunchy homegrown cucumbers, and then carefully (and creatively!) mixes and matches flavors and spices for tangy, juicy pickles. We wanted a brand identity that matched that curated, organic approach. 

We landed on a color palette inspired by pickles — duh! With hand-drawn elements, including the pickle jar, this band maintains its funk while building the foundation for a legacy brand. The fun, recognizable, and handmade elements make sure the brand maintains authenticity. (In other words, we’re keeping it real.) 

Approach + Results