The Grainge Vegan BBQ

real cowboys eat tofu

A little unconventional, a little unexpected, but it works somehow - kind of like a vegan BBQ joint?! Our inspo for The Grainge was a mix of country vibes and urban farming with a touch 90's grunge, steering away from what you'd typically think of as 'vegan food' and do something a little more (v)edgy and exciting!

OVERVIEW

by tuning THE brand's frequency

every project starts the same way

Before visuals, before platforms, before messaging, we focus on alignment, so what you’re about to doesn't just look good; it lands and feels alive.

We wanted The Grainge to feel classic country, but in a 'socially-responsible-animal-friendly-90's inspired-too cool for school' kinda way.

A moody, unexpected palette is inspired by root veggies, and bourbon barrels, and an imperfect, chunky main font is balanced with a crisp body type.

We incorporated a mix of gastropub swag with southern charm, resulting in a brand that feels clever, cool, and stunningly unique. The handdrawn illustrations takes it over the edge, with a tactile feel that's human focused (and veggie forward!)

Approach + Results

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