by tuning THE brand's frequency

every project starts the same way

Before visuals, before platforms, before messaging, we focus on alignment, so what you’re about to doesn't just look good; it lands and feels alive.

Ripple Effect owner Kate an her team works with families as part therapist, part advocate, and part friend. Connection is at the root of her brand, so we channeled a cozy, earthy aesthetic designed to make children and their families feel comforted, supported, and affirmed while leaving plenty of room for them to grow like a butterfly transforming in a chrysalis or a ripple spreading farther and wider. 

We created 'ripple' designs that mirrored the migration paths of monarch butterflies from north to south through Indiana, and incorporated hand drawn butterflies local to the Michiana region.

Approach + Results